Newton Running Receiving $20M Investment from Fireman Partners

Paul Fireman bought Reebok’s North American sales rights in 1979, then capitalized on the ’80s aerobics craze to build a mega-brand. (Boston Globe/File)

The rumors are true! Newton Running just signed a deal to receive a substantial investment from a Boston-based investment firm, Fireman Capital Partners.

“Combining FCP’s expertise in sales and marketing with our innovative technology will allows us to continue our rapid growth and maintain our position as the leader in natural running footwear and education,” says Newton Running CEO Jerry Lee, who retains a controlling interest in the company.

Read more about this new partnership in this article published in today’s Boston Globe.