Newton Running, the leader in natural-running footwear and education, is launching Team Alchemy, an elite corporate running team consisting of Newton Running employees and brand ambassadors. Team Alchemy will officially debut at Boulder, Colorado’s Pearl Street Mile race on August 11. The race begins at 7 p.m., immediately followed by a happy hour reception at the Newton Running Lab at 7:30 pm.

“Team Alchemy was designed to showcase our talented employees who are also dedicated runners and hardcore athletes,” says Jerry Lee, CEO and co-founder of Newton Running. “This local team differs from our national team of sponsored runners and triathletes in that it embodies the internal corporate culture that influences all aspects of our brand and products.”

The inaugural five-member team includes Jeremy Freed, Paul South, Kara Henry, Bob Weiner and Kenyon Neuman, who will serve as team captain. New members will be selected and added to the team’s roster on an ongoing basis. “We all love the sport and Team Alchemy allows competitive runners within and around Newton to express that passion to the greater running community,” says Neuman.

Alchemy--the mythical process by which metals are chemically turned into gold--is the Team’s unifying concept as Team Alchemy will help competitive runners of all types to reach new heights at races ranging from one mile to 50 miles and beyond. Through competing at both short and long distances on road, trail and track, Alchemy athletes will demonstrate the versatility of Newton Running shoes.

Also launching on August 11, www.teamalchemy.com, will be the online hub for the team’s news, calendar of upcoming races and race reports.

About the Team

As manager of Boulder’s Newton Running Lab, Paul South specializes in building custom foot bed design to help runners address injuries, comfort and fit issues. He is a highly accomplished ultra-runner who has victories at the Tamalpa Headlands 50K, the Tahoe Rim Trail 50K and the highly competitive JFK 50-miler.

Jeremy Freed, a sales associate at the Newton Running Lab, is best known for his recent victory at the Bolder Boulder 10K citizen’s race with a blazing fast time of 30:28. An active member of the Boulder running community, Freed frequently teaches Newton Natural Running™ form clinics for youth. Freed is also currently training for a slot at the USA Olympic Trials.

Bob Weiner, Chief Deputy District Attorney for Jefferson County, is a two-time All-American runner with the University of Pittsburgh and has a sub-four-minute personal best time in the mile. At age 46, Weiner finished second in his age group at the 2011 Boston Marathon with a time of 2:29:13.

Marketing Coordinator Kara Henry is an All-Conference collegiate runner and three-time NCAA regional qualifier in the 3000-meter steeplechase as well as the University of New Mexico school-record holder in the same event. Henry has since branched out into longer distances and recently placed second at the historic Quad Dipsea.

Kenyon Neuman is an integral member of Newton Running’s operations department. A native of Bend, Oregon, Neuman found his pace at the University of Colorado where he was a two-time All-American specializing in track and cross-country events. Neuman is also currently training for a slot at the USA Olympic Trials.

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