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Newton Running Sponsors Chicago Area Runners Association’s Ready to Run 20 Miler

(Boulder, CO) – Leading natural running education and footwear brand Newton Running has signed a two-year agreement with the Chicago Area Runners Association (CARA) to sponsor the Newton Ready to Run 20 Miler on September 18, 2011.

The Newton Ready to Run 20 Miler mimics the experience of running the Bank of America Chicago Marathon by providing runners, half of whom train with CARA’s summer marathon training program, a fully supported 20-miler as their last long training session before tapering for the 26.2-mile marathon on October 9. About 4000 marathoners-in-training are expected at the Newton Ready to Run 20 Miler.

“We chose to work with CARA because we share a commitment to natural running education and we consider Chicago one of America’s premier running cities,” says Doug Bertram, Director of Grassroots Marketing for Newton Running, who oversees the Newton Natural Running™ Symposia and Coaching Certification Programs.

Since its launch in 2010, Newton Natural Running™ Symposia and Coaching Certification programs have taught thousands of runners around the world how to reduce the chance of injury and run faster and more efficiently by adopting a natural running posture and the benefits of natural running shoes.

Newton Running is also sponsoring CARA’s eight-week Beginning Running, 5K and 10K training programs in the Chicago area starting this October. A dozen of CARA’s volunteer group leaders will become Newton Natural Running™ Certified Coaches and lead training runs and educate participants about natural running form, how to prevent injuries and more.

The two organizations also share a mutual commitment to social responsibility. CARA underwrites 60 charities including the American Cancer Society and PAWS Chicago, and Newton Running raises funds and donations for Athletes for a Cure, Trickle Up, One World Running and many more.

About Chicago Area Runners Association
The Chicago Area Runners Association is a non-profit organization whose mission is to expand, motivate, support, and celebrate the running community of Chicagoland. CARA connects runners to the resources that enable them to run – farther, faster, better, for life. Please visit www.cararuns.org for more information.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.

http://www.pitchengine.com/newtonrunning/newtonrunningsponsorschicagoarearunnersassociationsreadytorun20miler

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  • Just a few lines to let you know that I had a wonderful race in San Sebastian marathon (Spain) two weeks ago. I ran in 2:30 in my Newton shoes. I'm from the Basque country in Spain and everybody is asking me what shoes are these. I'm the first guy running in these shoes around here. I've done all my previous long runs wearing them and cushioning is just exceptional. I had No blisters or signs of a marathon after the race. Obviously I'm ready for a new pair for my next event. Congratulations you've got a great weapon for runners.
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