April 20, 2009 -- Newton Running Announces Partnership with Athletes for a Cure and Trickle Up - (PDF, 153 kb) "When we started this company, we made a commitment to give back and support those who are less fortunate," states Newton Running co-founder Jerry Lee. This year, Newton will donate one percent of its gross profits to Athletes for a Cure, a program of the Prostate Cancer Foundation and $1 from the sale of each shoe to Trickle Up, an international non-profit that empowers the very poorest to lift themselves out of poverty through microenterprise.